Greenway Plaza

Houston, Texas, US

To meet current market demand for additional lease space from new and existing tenants, Jacobs was hired by Crescent in 2012 to study the addition to GWP Phase I of 500,000 to 1,000,000 square feet of office space and associated parking. With its premier location, major tenant base, and strong market demand, the goal is to build on the success of the development while creating an updated character and sense of place. The effort included a high level analysis for an updated image for the overall campus.

Originally designed in the 70’s and 80’s, GWP Phase 1 is fully built out and any potential new development sites require either demolition of an existing garage or an existing building. Led by design architect, Rick Keating, the two-step planning and feasibility effort focused on identifying viable development options within GWP Phase I, east of Edloe Street, to maximize new development capacity.

The first phase analyzed multiple development sites and overall site capacity based on a 500,000 square foot tower with a 25,000 square-foot floor plate and structured parking to accommodate a 4:1000 parking ratio. The study explored the placement, massing, and orientation of the new buildings, while maintaining the image, scale, and level of service for which Greenway Plaza is known.

Preferred development sites were selected for further refinement, working with a selected consultant team, to understand phasing, cost, phasing, and schedule. These included:

  • Redevelopment of 2 GWP Garage Site: Facing Richmond Ave., the site accommodates +/- 500,000 square feet of office space, structured parking for a 4:1000 parking ratio, and replacement of the demolished parking capacity (approximately 700) spaces with a 2 or 3 story addition to the central garage facility.
  • Redevelopment of Central Garage Site: With direct access, his site accommodates +/- 500,000 square feet of office space, structured parking for a 4:1000 parking ratio, and replacement of the demolished parking capacity (approximately 1175) spaces with development of  a 12 story (4 below grade; 8 above grade) built within the building footprint of the existing Central Garage.

  Priorities guiding the effort included:

  • Clear identities from Highway 59 and be integrated into the current Phase I complex.
  • Optimal location of the new office buildings and associated parking; potential sites include 3800 Buffalo Speedway, the 2 GWP garage site, and redevelopment of the central garage site.
  • ‘Development roadmap’ to address phasing, interim parking strategies and accommodating new construction.
  • Updated campus image including new entry portals and landscaping, renovated central plaza, and an upgrade of the central food court and retail areas. 
Based on the complexities, sequencing, and replacement cost of demolished assets, Crescent is now studying the option of developing an adjacent site.